KONTAN.CO.ID – The beginning of the year is the right moment to make various resolutions to become the best version of ourselves, including healthy and well-maintained skin. Various players in the beauty industry have come up with various innovations to provide the right products for consumers who are now increasingly aware of the needs of their skin. Botanical Essentials, a local premium personal care brand, revealed predictions of beauty trends that will be hype throughout 2023.

Lydia Wiranata as Product Development Botanical Essentials said, “Beauty is no longer associated with physical appearance alone, but is realized through a healthy body as a form of affection and comfort towards oneself. “So, in the future consumers will be more selective in choosing products that are in line with the meaning of beauty that they adhere to, including sustainable beauty because it provides good benefits not only for themselves, but also for the surrounding environment,” he said.

Furthermore, Botanical Essentials provides four beauty trends that will be happening in 2023:

1. Less but better
Easy access to information from various beauty sites to local beauty-influencers on the internet, encourages consumers to be more active in exploring skincare methods that are right for them, one of which is skin-minimalism or what is usually called skinimalism. Simplifying the skin care regimen into more essential stages is an option for treating and accepting consumers’ skin imperfections. Therefore, products that are simple, affordable and multifunctional are increasingly becoming one of the best investments in the field of body skin beauty, such as using body wash with a pH balanced formula, body lotion with ceramides as an active ingredient, and nourishing body oil which is rich in moisturizing content. such as almond oil and plant-based squalane.

2. Intuitive skincare routine
The skin cycling trend that emerged in mid-2022, namely a skincare method that consists of four stages including exfoliation, retinoid, first recovery, and second recovery, is predicted to continue until 2023. Consumers’ positive hype about this trend introduced by dermatologist Whitney Bowe gives an illustration that a skincare routine has now become a necessity that is intuitive and inseparable from health. This makes consumers more confident in choosing products that suit their needs, including aromatherapy in skincare which provides various additional benefits, such as Bergamot to improve mood, Patchouli for calming, Ylang to relieve stress, Vetiver to provide freshness, and Sandalina to provide effects. relaxation.

3. Glow baby, glow!
For this year’s look-trend, the glow-glazzy concept is predicted to become increasingly popular to highlight healthy, well-maintained natural skin color. Apart from using glitter to give the impression of exotic sparkles and shimmers on the body’s skin, the use of body oil as one of the essentials for body care treatment is predicted to become increasingly popular. Nourishing Body Oil, which is dominated by oil content to lock in moisture, such as sweet almond oil, avocado oil and plant-based squalane, plus active ingredients such as capsaicin to tighten and remove stretch marks to make skin even more glowing, is increasingly becoming an option this year.

4. Sustainable beauty as the new beauty term
Various facial and body skin care trends have become increasingly varied lately, encouraging the emergence of awareness of environmental sustainability in the world of beauty or what is called sustainable-beauty. This trend prioritizes beauty routines that care about the health of living creatures and the environment around them. Botanical Essentials is a local beauty brand that answers this need by presenting a series of premium body care products that are good for the skin and the environment.

Botanical Essentials realizes this commitment from the production stage, by utilizing the goodness of plants as hero ingredients that are free from parabens and sulfates, as well as collaborating with raw material suppliers who employ local farmers to improve their welfare and help implement Good Agricultural Practices (GAP) techniques for a healthy harvest. sustainable and quality. It doesn’t stop there, Botanical Essentials also collaborates with several social enterprises that have the same mission for the environment to support the management of waste into materials that have added value, such as tote bags, furniture and other home decoration products.

Lydia Wiranata added, “Botanical Essentials realizes that the way we care for the beauty and health of our skin needs to be in harmony with our efforts to maintain a sustainable environment. Therefore, since the beginning of our existence we have carried the spirit of sustainability, namely “Kind to the skin, kind to the world”, because we believe that our bodies and earth are the home for present and future generations.”

The entire range of Botanical Essentials products can be purchased at Botanical Essentials, Grand Indonesia, West Mall Level 2.

Also Read: Marina Invites Marina’s Friends to Shine Inside and Out

Check other news and articles on Google News