Ulta Beauty is making its international debut next year in Mexico.
The Bolingbrook, Ill.-based beauty retailer has announced a joint venture with Axo, a global brands operator, to launch and operate Ulta in Mexico in 2025.
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The announcement came the same day as Fabrizio Freda, the chief executive officer of the Estée Lauder Cos., highlighted Mexico as a top-performing emerging market for the beauty company.
Dave Kimbell, Ulta’s CEO said: “International expansion represents an incremental, long-term opportunity for Ulta Beauty to extend our reach and leverage our differentiated value proposition.”
In 2019, the retailer announced a Canada