Jakarta (ANTARA) – Approaching the turn of 2023, CMO & Co-founder of Social Bella Chrisanti Indiana and content creator Kiara Leswara provides a sneak peak at the beauty trends that will emerge next year.
Chrisanti explained that next year there will be growth and development trends makeup will continue to rise. Because now, people are starting to return to activities outside the home.
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“Actually, there are a lot of changes or growth from beauty trends for Indonesia in 2023. The first thing we look at is the trend makeup now it has started to rise again. Especially after the pandemic, maybe friends will start going out again so they want to see the collection again makeup at home already expired,” said Chrisanti when met at Mall Kelapa Gading 3, North Jakarta, Thursday.
Not only that, Chrisanti also said that next year, the appearance makeup Natural is still a trend. It’s just that there are more colors playful will be more popular.
“Besides that, it’s already starting to have it different needs For makeup. Although looksit’s still around natural lookbut it’s already started playful. So there is starting to be a bold color play, even though it is different from bold makeup before the pandemic,” explained Chrisanti.
This was also approved by content creator Kiara Leswara. He said that because people would still use it makeupthen use makeup one that is not too thick will still be an option.
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“Right. Now bold makeup it has started to rise again. But bold makeuphis somehow different. It used to be like that layersnow maybe I prefer that one skin lightprefer what it looks like freshNo matte,” said Kiara.
“The trend also wants to show color accents but doesn’t too much. Apart from the results youthfull, right now people are still wearing masks, right? “So if it’s too thick, it will stick,” he added.
Makeup Trend with skincare ingredients
Then in 2023, the trend makeup which contains content skincare will also be very popular. Even now, products makeup which contains content skincare can be found in many on the market.
“This makeup trend is also supported by many tech innovations that create hybrids. Skincare X Makeup. So, makeup with skincare benefits. That’s what we see coming up a lot. Not only international brands, but also brands local,” said Chrisanti.
“I also agree with the trend makeup skincare benefits. Almost all the campaigns that I run generally have existing products skincare benefits. I feel like it’s different experience I wear makeup now, the same as before. “The feeling on the skin is different,” said Kiara.
Sustainable beauty product trends
Finally, in 2023, the trend of sustainable beauty products will also be in great demand among the public. Because according to Chrisanti, now people have started aware towards beauty products that use environmentally friendly ingredients.
“The second trend that I want highlights is a trend sustainability This is something important for customers. So customers “We are starting to become aware and are starting to question the brand, whether there are innovations that can help environmental sustainability,” said Chrisanti.
“So we have started to see examples of Sociolla also taking this step by not using bubble wrap plastic ones since 2022 and we will continue. Therefore, we will see green beauty trend in 2023 which might be more interesting,” he concluded.
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Reporter: Lifia Mawaddah Putri
Editor: Ida Nurcahyani
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