Boddess Beauty onboards global beauty brands to expand its retail presence, ET Retail

New Delhi: Boddess Beauty, a multi-brand beauty retailer has onboarded global beauty brands as part of its retail expansion. The companies including Etude House, Dermalogica Cosrx, Klairs, Valentino, Ralph Lauren, Azzaro and OGX, are now associated with the beauty retailer, the company said in a media release.

Commenting on the association, Ritika Sharma, founder, and CEO of House of Beauty/Boddess, said, “Homegrown Indian skincare brands are disrupting the beauty space in the country. At the same time, we are witnessing a phenomenal demand for global beauty products from Tier 2 and 3 cities.”

According to industry reports, the direct-to-consumer (D2C) beauty space is expected to continue its reign until 2030, growing at a compound annual growth rate (CAGR) of 27 per cent.

The company says that with a huge demand for Korean brands in India and Boddess Beauty has leveraged this to offer a curated assortment of the global beauty brands.

  • Published On May 24, 2023 at 05:34 PM IST

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